Fendi Handbags

       Edoardo and Adele Fendi Handbags, just married, open a small leathergoods shop Fendi Bags and fur worshop on via del Plebiscito. It’s the postwar period Cheap Fendi Handbags during which the new middle class is trying Cheap Fendi Bags to find the way to recover. Wholesale Fendi Handbags With that historical and social background the Wholesale Fendi Bags shop is an immediate success, because of the quality of the bags and Fendi Shoulder Bags the skillful workmanship of the furs.
      The Fendis expand and open another bigger shop and atelier on via Fendi Luggage Veneto, a residential area near via Veneto that is becoming an important commercial centre in that period. As the business is growing, the fur workshop is enlarged and the Fendi name, already famous in Rome, becomes well-known outside the boundaries of the town. The italian woman is fascinated by Fendi items, and the brand is going to become synonym of taste and style.
        The second Fendi generation is fatally attracted by the parents’ business. Paola, the eldest daughter, is the first one to join the company at fifteen. The four sisters follow as soon as they graduate from high school: a new entry every couple of years. It is the time in which Italy lives the frantic struggles of the post-war reconstruction. The role of women is changing in the entirely new scenary that emerges in the Fifthies and Paola, Anna, Franca, Carla and Alda, bring in new energy and new, modern ideas both for leather goods and furs. Their mother Adele encourages them, and her tenacity and personality will be a very important guide-line for their working training.
       Fendi is by now a well-known name in Italy. The family opens the first of several future Fendi shops on via Borgognona, which is at the time a small street of craftman. There, important names open up shops on the street and Anna Fendi creates an association of merchants (Associazione di via Borgognona, of which she is the President today) whose objective is to preserve the characteristic aspect of the road. Since many years it is considered the most elegant street in the city